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With nearly two decades in the industry, I’ve worked in global agencies and creative boutiques, leading projects for some of the world’s most iconic brands. From 2015 to 2020, I contributed to the agency later named Cannes Lions’ Most Creative of the Decade, and in 2024, helped make my agency the most awarded in Brazil, LATAM and one of the most creative worldwide.

I believe the best ideas happen where culture, craft, and storytelling meet. My work has been recognized at Cannes Lions, ANDYs, D&AD, One Show, and other major festivals, as you can see here.

• SELECTED WORKS •

Prize On The Bone

In the 80s, Brazil had a legendary promo: “Prize on the stick,” where a lucky message on a popsicle stick meant a free ice cream. To launch KFC’s new ice cream, we brought it back—with a twist. Instead of popsicle sticks, we hid the message on our chicken bones. Turns out, nostalgia sells a ton of ice cream.

Clean Sponsorship

In the year of its centenary, we sponsored Juventus, one of the most loved football clubs in Brazil, removing all the stains of logos of its jersey, including our own. The kind of sponsorship footbal fans actually want.

Whopper Island

There’s an island in the middle of the Indian Ocean, about two thirds of the way from Madagascar to Antarctica. 1.2 squared kilometers that are home to a nature sanctuary, uninhabited, it is home to an incredibly active volcano. This magnificent place with real breathing fire has a major flaw: Its name. Ahhhh, the audacity.

A place with real fire cannot be called McD*n@#d$.

Save The Favela

Every year, ordinary objects such as umbrellas, drills, cell phones, and even bibles are "confused" with guns by police officers in favelas, resulting in the deaths of innocent people. Salve a Favela, is a project based on these true stories.

The Cost Of Gold

In the heart of Amazon, the Yanomami are screaming for help. To get people to listen, we decided to use a global event tha is the embodiment of gold: The Oscars. We offered the Oscar nominee an alternative statuette inspired by a Yanomami divinity called Omama showing them the real cost of gold.

Smiles Everywhere

In partnership with Outdoor Social, a community-led producing company, Colgate entered 11 low-income peripheral neighborhoods, filling them with billboards that used people’s houses to form smiling faces. This was possible due to pareidolia: the brain capacity to see patterns on regular, everyday things.

Hutukara

To raise awareness and bring visibility to the Yanomami fight for survival, we created HUTUKARA. A parade with 26 chapters, a live audience of 100,000 people and TV coverage that reaches nearly 250M people in Brazil and beyond, crashing the biggest spectacle on the planet: the Brazilian carnaval.

Hangover Whopper

A platform that measures your hangover and gives you a proportional discount to get rid of it. Anyone who wants help to combat their hangover the next day will be able to receive exclusive discounts on famous combos of the brand.

Drink With This Poster

In 2018, the world declared war on plastic drinking straws. Guaraná Antarctica, the soft drink made from the fruit grown in the Amazon Rainforest certainly understan the importance of protect the environment.

Curiosity Box

No matter what you shop online for. If the item comes in a box, a cat owner will know: fun is guaranteed. Curious like no other creature, cats soon turn the box into total play. With that in mind WHISKAS® presents Curiosity Boxes, a free gif to stimulate indoor play.

I Am Working

The job market for trans people in Brazil is cruel. 90% of this population falls to prostitution as a source of income and alternative for survival. Formal jobs are rare, and they don't last long when they do come. Starbucks helped solve this problem.

Tailor Made For Your Needs

AlmapBBDO's work has always been a reference for creativity. And we always look for Volkswagen Trucks campaigns with great fascination. Fate wanted (or a few sleepless nights) for us to create some campaigns for this client. Here you can see the learning result, ads for Volkswagen Trucks.

Ozzy Forgotten Memory

Ozzy Osbourne had a long, crazy career. And thank to that, he lost his memories of multiple years of his life. Kiss FM is Brazil’s biggest rock station and to celebrate the Prince of Darkness’s farewell tour, they decided to create a partin gift for him that woul be memorable... Literally.

Mom Coupons

After a night out, food always gets ordered—but moms rarely get the call. So iFood decided to change that. We turned late-night hunger into the perfect excuse to do the right thing: call your mom. Only then could users unlock 50% off their order. A simple call. A huge craving. And a campaign that hit home.